The Lacoste LCST Augmented Reality (AR) app has evolved to embody the 'bring the colour' campaign through mobile and retail channels. The new app has a new UI and improved functionality, allowing users to easily explore the virtual world of LCST by scanning 'trigger' images in-store. 

Users can try on a sample selection of the new season's product range, interact with additional LCST content, and share photos with friends. The campaign is the first of its kind, combining high-resolution 3D product scanning and AR to deliver an interactive product viewing experience for shoppers.

40k Downloads – Sales increase 34.5%

Role:

Creative Direction

Team:

Creative Director: Jon Herbert
Creative Team: Paul Whelan & Matt Jarvis
Developer: Engine Creative

Agency:

Pentland Creative Agency

Client:

Lacoste Chaussures