After the successful launch of the L.12.12 footwear collection titled 'The Spirit Of The L.12.12 Polo Shirt In A Footwear Collection', the franchise recently released a new suede footwear pack for high summer.

The still-life images and film were created to pay homage to the iconic L.12.12 Polo and convey the spirit that led to the creation of a capsule footwear collection. 

The collection boasts unique heritage, details such as stitched and perforated leather, a monochrome colour scheme, and colours like green, blue, and red. Its chic and timeless style makes the collection stand out.

Role:

Creative Direction / Art Direction 

Team:

Creative Director: Jon Herbert
Art Direction: Chris Light & Phil Arthur
Photographer: Iurdana de Prada
Videographer: Mitch Payne

Agency:

Pentland Creative

Client:

Lacoste Chaussures