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Ellesse – New Heights

Task: Design, produce, install, and present seasonal brand material for Ellesse's global conference at St. Paul's Roof Pavilion, London under the theme 'New Heights'. 


Approach: User journey and experience. 


Solution: Modular system tailored to fit out the conference space as a pop-up retail store. Guide the user journey and communicate three brand segments (Italia, Sport, and Heritage), product segmentation, consumer segmentation and seasonal clothing/footwear offerings.

Role:

Creative Direction / Art Direction 

Team:

Creative Director: Jon Herbert
Creative: Paul Jenkins
Set Build: SeTwo

Agency:

Pentland Creative

Client:

Ellesse