Ellesse – New Heights
Task: Design, produce, install, and present seasonal brand material for Ellesse's global conference at St. Paul's Roof Pavilion, London under the theme 'New Heights'.
Approach: User journey and experience.
Solution: Modular system tailored to fit out the conference space as a pop-up retail store. Guide the user journey and communicate three brand segments (Italia, Sport, and Heritage), product segmentation, consumer segmentation and seasonal clothing/footwear offerings.
Role:
Creative Direction / Art Direction
Team:
Creative Director: Jon Herbert
Creative: Paul Jenkins
Set Build: SeTwo
Agency:
Pentland Creative
Client:
Ellesse
