Canterbury – Committed to the game
Canterbury's 'Committed to the Game' brand campaign showcases 'The Rugby Principles', a set of style guidelines for men, through a series of photos by Rokas Darulis, featuring rugby player Sam Burgess. Cinematographer Luke Scully also produced a style film to bring the campaign to life and demonstrate the game's integrity off the pitch.
Role:
Creative Direction / Art Direction
Team:
Creative Director: Jon Herbert
Art Direction: Chris Light
Photographer: Rokas Darulis
Videographer: Luke Scully
Stylist: Elgar Johnson
Client:
Canterbury
Agency:
Pentland Creative
