Boxfresh – We are Boxfresh
It’s not about the shoes.
It’s about the life you lead in them.
Boxfresh celebrates innovative entrepreneurs and creatives who embody a DIY attitude and do things their way. The AW campaign features portrait stills and fly-on-the-wall films that showcase their lifestyles, passions, and subcultures. This authentic update to the brand's values highlights their diversity and identities, bringing "them" and "us" together.
Role:
Creative Direction / Art Direction
Team:
Creative Director: Jon Herbert
Art Direction: Paul Jenkins
Photographer: Maxyme G. Delisle
Production: Protein Studios
Agency:
Pentland Creative
Client:
Boxfresh
